FREE WEBINAR
Where Innovation Meets Relationship
Featuring Handwrytten CEO, David Wachs
Thursday, April 23, 2026 at 2pm ET, 11am PT
Fundraising today comes with more pressure than ever—more donors, more channels, more expectations. And if we’re honest, it can feel like a lot to keep up with.
Where do you even start?
Join Kara and Lisa, along with Handwrytten CEO David Wachs, as they share how fundraising teams are using tools and approaches that make personalization easier and more scalable—like handwritten outreach, automation, and thoughtful integrations—to strengthen donor connection and improve response and retention.
What we’ll cover:
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We’ll reframe what “innovation” really means in fundraising — and why it’s not about adding complexity or replacing human connection. You’ll see how the right tools can actually help you preserve and strengthen relationships, even as your caseload and expectations grow.
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Personalization does not have to mean more work. We will walk through simple, realistic ways to tailor communication so donors feel seen and valued without requiring hours of manual effort or one-off messaging.
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From CRM optimization to automation platforms and AI-assisted tools, we will highlight specific technologies that can streamline your workflow. You will leave with ideas you can implement right away to reduce busywork and free up time for relationship-building.
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We will share how fundraising teams are using tools like Salesforce, HubSpot, and ChatGPT to improve segmentation, outreach, and reporting, resulting in stronger engagement and better outcomes.
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Learn how to build simple systems that ensure donors hear from you regularly without it feeling forced or transactional. We will focus on creating moments that feel personal, timely, and intentional.
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Featuring Handwrytten CEO David Wachs, we will explore how organizations are using handwritten notes at scale for donor anniversaries, follow-ups, re-engagement, and more to create memorable, human moments.
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You do not need a full tech stack overhaul to innovate. We will close with practical, low-lift ways to get started so you can take action immediately and build momentum over time.
PRESENTED BY:
David Wachs
Founder and CEO of Handwrytten
A serial entrepreneur, David Wachs’ latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write notes in pen to help brands and people connect. Developed as a platform and used by major meal boxes, eCommerce giants, non-profits and professionals, Handwrytten lets customers send notes from CRM systems such as Salesforce, websites, apps, or through custom integration.
Lisa Robertson
Co-Founder
Lisa stepped into fundraising and stayed because it blends her passions for teaching, clear communication, and helping others succeed. Before co-founding FourPoints Collective, she guided nonprofit teams to build effective fundraising programs—most recently as Interim Director of Development for organizations raising $5 M and $25 M. At FourPoints, she focuses on meeting people where they are, using data wisely, telling powerful stories, and building programs that bring joy, deepen impact, and drive results.
Kara Ansotegui
Co-Founder
Kara is a lifelong believer that fundraising should feel joyful, not stressful. She specializes in building and scaling mid-level fundraising teams, and previously led a team at American Cancer Society to raise nearly $9 M on a $7.6 M goal, using strategic leadership, collaboration, and a donor-first mindset. At FourPoints Collective, she’s committed to empowering fundraisers at every level to approach their work with confidence, clarity, and heart.
Don’t miss out — fill out the form today to reserve your seat for the webinar!
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