Anniversary of Giving

A Creative Touchpoint Opportunity

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This touchpoint is designed to celebrate an annual donor's anniversary of giving.

What’s inside this resource:

  • A clear overview of the strategy

  • Timing guidance (including how to navigate EOY pauses)

  • Step-by-step implementation instructions

  • CRM tracking recommendations

  • Ask strategy considerations

  • Adaptations for incomplete data or donor preferences

  • Multiple sample card messages

  • Two full anniversary ask letter templates

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FOURPOINTS COLLECTIVE

Transforming Fundraising, One Point at a Time.