End of Year Echo Ask Guide
A simple, proven touchpoint that helps donors reconnect and give before December 31st
Some donors fully intend to give before year-end but never quite get there. Schedules get busy. Letters get stacked on the counter. Time slips.
Inside the guide:
A clear explanation of what the Echo Ask is and why it works
Timeline and preparation guidance for sending your letters
Instructions for crafting your soft follow-up message
Tips for including giving history and a personal PS
Sample letters you can adapt for your own organizatio
Tracking suggestions to help you log and follow up on every touchpoint
The Echo Ask is a soft, friendly reminder sent after Christmas to donors who have been solicited but have not yet made a gift. It gives them one more opportunity to support your work before the calendar year closes, and it often arrives at exactly the right moment.
This guide walks you through the process step by step so you can confidently prepare, personalize, and send an Echo Ask that feels warm, human, and helpful.
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