When Relationship Fundraising is Really Direct Mail in Disguise
Great fundraising programs need excellent direct mail and strong relationship fundraising. They should work together. But they are not the same.
Who Told You That? (Fundraising Lies We Keep Repeating)
Our assumptions about donors can shape our direct mail strategy and limit our success.
No Need to Reinvent the Wheel: Using Ask Letters for Stewardship
Here’s a simple, efficient way to make a meaningful connection with donors without creating additional work.