Moving from “I love everything you do” to meaningful donor conversations
Broad support reflects goodwill. Specific connection builds relationship.
How Unrealistic, Untethered Asks Lose Donors (and Dollar Handles Bring Them In)
When donors can see their role in meeting a need, they’re far more likely to step in – and step up.
Why Big Numbers Lose Donors (and Dollar Handles Bring Them In)
Big numbers describe need. Dollar handles invite participation.
Don’t Just Serve Bacon: Creating Stories of Impact that Actually Inspire
Next time you create a story of impact, try to include something for donors of each of these four types...
No Need to Reinvent the Wheel: Using Ask Letters for Stewardship
Here’s a simple, efficient way to make a meaningful connection with donors without creating additional work.