How Unrealistic, Untethered Asks Lose Donors (and Dollar Handles Bring Them In)
When donors can see their role in meeting a need, they’re far more likely to step in – and step up.
Why Big Numbers Lose Donors (and Dollar Handles Bring Them In)
Big numbers describe need. Dollar handles invite participation.
Don’t Just Serve Bacon: Creating Stories of Impact that Actually Inspire
Next time you create a story of impact, try to include something for donors of each of these four types...
No Need to Reinvent the Wheel: Using Ask Letters for Stewardship
Here’s a simple, efficient way to make a meaningful connection with donors without creating additional work.