Your Emergency Donors Went Quiet. Here's Why (and How to Bring Them Back)
Most emergency donors don't lapse because they stopped caring; they just need to feel the ongoing need.
Don’t Propose on the First Date
In fundraising, just like dating, moving too fast rarely ends with a ring.
The Velvet Dart
Take a moment that could have created distance and turn it into something that builds trust instead.
Your Donors Shouldn’t Be Floating Around
When systems are clear and consistently followed, donors move. They don’t stall out. They don’t sit unseen.
A Story in Four Words: Call Your Lapsed Donors
If someone is assigned to you and they’ve lapsed, they’re not “less important.” They’re just… waiting.