Stop Breaking Up with Your Donors: Why Lack of Response Isn’t a Reason to Remove Them from Midlevel
When we remove donors from relationship simply because they haven’t responded to outreach, we risk sending the message that their giving alone isn’t enough to matter.
GivingTuesday Isn’t a Mid or Major Donor Strategy (And That’s Okay)
When you lead with what donors value, and how their gift solves a real problem, GivingTuesday becomes a helpful tactic, not your strategy.