When “Good” Donor Emails Miss the Mark
At the end of the day, strong donor communication isn’t about saying more. It’s about saying the right things, in the right way, to the right person.
A Story in Four Words: Call Your Lapsed Donors
If someone is assigned to you and they’ve lapsed, they’re not “less important.” They’re just… waiting.
When Wealth Screening Gets It Wrong: Why Capacity Alone is a Risky Way to Assign Donors
Long-term generosity is built on understanding the donor, not assumptions about them based on a rating system